The aim of the PSYMBIOSYS project is to improve competitiveness in the European manufacturing sector by developing an environment for product/service engineering innovation based on five dichotomous concepts (design/product, product/service), knowledge/emotion, EdA/SoA, business/innovation). Thanks to this, time-to-market is drastically reduced for product/service solutions. This is a new form of collaboration in the value chain that enables mutually beneficial relationships to be established between all stakeholders involved.